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Learn audience research

Practise audience research as part of a practical digital marketer learning path.

A project to build your confidence

Create an evidence-based audience brief and compare three organisations serving the same need.

Keep notes on your approach, seek feedback, and explain what you would improve. Completing a project is self-reported progress; it is not independent skill verification.

Start learning

  • Marketing in the 21st Century ↗

    Explore marketing ideas and their application to contemporary organisations.

    The Open University · OpenLearn · Free learning. Free course; check participation and account requirements with OpenLearn.

  • Effective communication in the workplace ↗

    Reflect on communication skills and how colleagues perceive your message.

    The Open University · OpenLearn · Free learning. Free course; an account is needed to track participation.

See the complete Digital Marketer roadmap →